Welcome to the third instalment of Music Video Monday, the new series Smashed Vinyl looking at the weird and wonderful world of music videos. This week take a look at the animated music videos for British bands. Radiohead, Gorillaz and Arctic Monkeys are all fine examples of why British indie is one of the finest genres around. They also provide us with some of the best mash ups of visuals and music you can get.
Paranoid Android - Radiohead
This video is almost impossible to describe, so we're not going to. The video for Paranoid Android is one of the most powerful around. According to Thom Yorke it's about "being exposed to God" and "chaos, utter fucking chaos". This makes a lot of sense as the video is so successful in conveying the, strange yet relatable, chaotic nature of the song that it can become difficult to watch. There isn't a finer example of a music video conveying the sense of a song better than this, especially when the song itself is so powerful yet so confusing.
Do I Wanna Know - Arctic Monkeys
The song itself is one of the best songs of the decade and launched the Sheffield band into a whole new era of stardom. They have come a long way from songs about fighting at taxi ranks and being chased by the police for underage drinking. The band have a far more mature vibe these days and so do their videos. The video starts off with the simple visual of a white line following the beat of the drum and then the riff of the guitar. But by the end, it's a trippy sequence, successfully portraying lust, speed and aggression. The whole video fits the song very well, capturing the ebbs and flows in the steady build up to the finale which, once at a sense-tingling height, eloquently ceases.
Melancholy Hill - Gorillaz
It would be ridiculous and wrong to have a piece on animated music videos and not include the Gorillaz. Choosing one was not easy, but the video for Melancholy Hill is as sublime as the song its self. Starting off with a cruise liner being attacked by fighter jets to Snoop Dog, Loud Reed and De La Soul backing up the Gorillaz in an animated underwater convoy to ending with a whale being massaged by the body of evil, this is the video that ties the entire album together. It's a pleasure to watch and accompanies the song perfectly. Every Gorillaz video is a masterpiece and this is one of the best.