After having met almost the three years ago at Reading festival 2014, the pair Charlie Sinclair and Connie Craven, bonded over a love of good pop music and the rebirth of indie. They have since become boyfriend/ girlfriend indie-pop act, SUGARHOUSE, and are set to release their debut single Love Anyone Else on the 5th May on Sad Club Records.
Fuzzy guitars, wonky synths and angsty lyrics come wrapped up in the grin inducing track, Love Anyone Else, the perfect soundtrack to those early summer days with the nights getting longer and the cider flowing faster. The simple nature of the melody and chord progressions as well as the feel good nature of the song make for pleasantly easy listening. It is the kind of song you could play on repeat for half an hour and not notice, in a good way. Listening on repeat is something you will definitely do with this track, every time it finishes you’ll want to rewind and take it in all over again. SUGARHOUSE have tapped into a vein of indie-pop that needs a come back; simple feel good music, that is both accessible and enchanting. They are certainly a band that will be featuring on many summer playlists this year, and probably for years to come if this first single is anything to go by.
As well as bringing back simple feel good indie-pop, the duo with the help of Sad Club Records are also bringing back a format music many thought had bitten the dust, the cassette tape. Julie, the b-side track on the cassette is a cassette exclusive. It won't even be online, so if you want to listen to it you'll have to buy the tape, something that is sure to be well worth it. This something Sad Club Records have been doing for some time now, the cassette only label, started by nineteen year old Tallulah Webb, has been part of the cassette revival among indie labels. With cassette being considerably cheaper to produce for an indie label along with music fans rediscovered love for physical music it is no wonder the cassette is making a come back. SUGARHOUSE and Sad Club Records are a match made in heaven, working together to put out great music in an exciting way. Hears to lots more releases from both.